Vermont Crafts Council Spring Marketing Conference 2009

Today, for the second year in a row, I presented at the Vermont Crafts Council’s Spring Marketing Conference.

First things first – I am now laughing at myself. I looked at the post I wrote last year about the conference and here’s a direct quote:

I learned something new about myself today – I can talk for an hour and a half without stopping. And it was something I hadn’t spoken about in public before. And I was up at 1 a.m. last night preparing for the discussion. And I did it without severe coffee abuse.

I am seriously a creature of habit. Last night I was up until 1:30 a.m. And I did it without coffee. And apparently I am still capable of blabbering for 1 1/2 hours. [end self-mocking]

The conference began with a keynote by Judy Dunn. When I first met Judy at an Artrider show in NYC a few years ago, I was instantly taken with her warm personality. She’s just one of those people who can’t help but be a sweetheart.

Judy creates, and likely invented, polymer clay origami. She once told someone that she was thinking of trying to make origami cranes out of polymer clay and they told her it wasn’t possible. So she did what any sane artist would do – she ignored them and tried it anyway. Her cranes are pretty fabulous. She started her Iraq War Memorial Project to commemorate the lives lost during the war in Iraq – each crane she creates represents a life. It’s powerful stuff.

Judy also has a blog that I follow regularly, Artrepreneur: The Collision of Art & Business. I think the title is pretty self-explanatory.

Judy’s keynote was entitled Untangling the Web. She gave folks an overview of the internet landscape as it relates to the use of social media. My presentation dovetailed off hers and I focused more specifically on using blogging, Facebook, Flickr, and Twitter as promotional tools. Luckily, the computer gods were on my side and I encountered no technical problems any worse than the internet being slow.

I feel comfortable quoting what I said after last year’s conference as it still seems appropriate:

I was really happy with how it went [read: I did not vomit or pass out]. I hope that I was able to pass along some useful information to those who attended. Note: If you came to my presentation and you’re reading this now, hiya! Now that you’re here, sign up for your own blog.

I hope that folks got the message that using social media can be of great benefit to artists. However, it doesn’t mean that every single tool out there has to work for you.

Take it slowly.

Twitter scares the crap out of me sometimes, but I’m hanging in there. I may ultimately decide that it isn’t my ball of cheese and that’s okay.

I took all of the resource handouts from the workshop and converted them into pdf format – now you can just click on links in the document and get to the websites without having to type them manually (hooray!).

Just click on the following link and you’re good to go: Social Media Resources for Artists

P.S. This post was spell-checked four times.

3 Responses to “Vermont Crafts Council Spring Marketing Conference 2009”

By Teresa Schmidt - 10 April 2009 Reply

Thanks for the twitter follow. I will be reading this amazing blog regularly! At first glance, it looks delicious.

By elissa - 13 April 2009 Reply

If you want delicious, Google “edible book festival”…you ain’t seen nothing yet!


By elissa - 13 April 2009 Reply

Podcast by Alyson Stanfield related to this topic – Carve out time for online networking:

So what do you think? I'd love to know!

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